Wasted Money: Calculate the Cost of Zombies

The cost of having zombies on your list is high. In addition to having zombies wreak havoc on your reputation and your ability to deliver messages into your subscribers’ inboxes, if you pay for email in a CPM model, you are thrwoing away money when you send to zombies. Find out how much you are wasting and stop the insanity!

Enter numbers and decimal places only
How many subscribers are on your list?
What is your CPM?
What percentage of your list do you estimate to be zombies? %
How many campaigns do you send per year?
The annual cost of zombies in wasted email messages is

  • #1 written by online videothek
    about 5 years ago

    I’m not sure where you’re getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information I was looking for this information for my mission.

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